The country is now making an additional effort to promote its culture abroad. We certainly have pending tasks on this effort. It isn’t easy for the people in Asian countries to identify with elements of the Chilean culture beyond the scope of the well-known, high quality products exported by the country.

International paradigms, as realism and neoliberalism have historically defined the principles of international cooperation considering non-state actors as either negligent or influential. Hydro-politics, considers a new regime in which water can be considered by state and non-state actors as a new strategy to improve international cooperation. However, international law principles and the international water law framework seem to be working contradictory to the logics and schemes necessary for hydro-politics to become a successful platform for multilateral cooperation.

The meeting is a symbol of Japan’s increasing involvement in the Eurasian region, which has occurred through various means such as trade, defence initiatives and implementations of soft power.

Entering the ASEAN Community 2015, in terms of public diplomacy, it is a big challenge to gain public justification, even in just simplifying the split between “bilateral and regional issues”.

Evidently, China has cultivated a delicate foreign policy toward the Southeast Asian region over the years. It initially followed soft-power diplomacy by providing economic aid to various infrastructure projects and opening its domestic market for Southeast Asian manufactured products without antagonizing the region politically.

t the convention another hot topic that was discussed was the diffusion of South Korean culture throughout Asia...and the growing popularity of Korean entertainment and culture. Korean dramas and pop music have grown quite popular among the youth in the region and abroad.

ASEAN elites speak very highly of New Zealand's soft power, New Zealand's role is bigger and better when it's with Australia.

October 17, 2011

Hallyu or the Korean Wave, which refers to the fast-growing popularity of Korean entertainment and culture through TV dramas, movies, pop music and food around the world, particularly in Japan, China and Southeast Asia, could be a valuable soft-power asset to improve better understanding of Korea and its national brand value.