With the Asian Infrastructure Investment Bank (AIIB) coming into operation with the support of UK, France, Germany and such Western states and the BRICS Bank set to start off, China seems to have taken over the International Aid Regime.
Global communications scholars Kaarle Nordenstreng and Daya Kishan Thussu have published a new book Mapping BRICS Media, a comprehensive anthology that analyzes the impact of of BRICS media on the 21st century global media and communications landscape.
India has long seemed unable or unwilling to become a major player on the world stage. But the country’s prime minister, Narendra Modi, is looking to change all that. In order to compensate for a small and weak foreign service, he is tapping into India’s considerable soft power: its emigrants, intellectuals, and yogis.
During Chinese President Xi Jinping’s visit to Brazil in July, the two leading emerging economies consolidated their booming partnership and signed more than 50 cooperation agreements in economic, cultural and political sectors.
American sanctions and New Cold War policy has driven these Asian countries together in association with the Shanghai Cooperation Organization as an alternative to NATO, and in the BRICS moves to avoid dealing with the dollar area, the IMF and World Bank austerity programs.
BRICS could emerge as a voice for an alternative world view and development model as there is a good scope to take the relationship forward, Rajiv Sikri, former secretary at India’s Ministry of External Affairs, told RT.
Our PM Narendra Modi is leaving no stone unturned to create a positive image of India among foreign investors and capitalists. But it seems we need some serious makeover and efforts to improve the branding of our nation, as compared to other developed nations, we are still a beginner.