The American Association of University Professors is calling on universities to uphold principles of academic freedom by either terminating or renegotiating the agreements that have brought nearly 100 Chinese government-backed cultural and language programs called Confucius Institutes to campuses across the United States and Canada.

Over the past 12 months, Huawei has signed deals with Borussia Dortmund (Germany), AC Milan (Italy), Arsenal (England), Paris Saint-Germain (France) and Ajax (Holland), all major European clubs who between them have won an average of four European trophies, 16 league championships and 11 domestic league cups.

Relativity Media is leaping into the business of distributing Chinese films in the U.S. and is taking on new investment from Chinese partners that will allow it to expand its annual release slate to over 15 movies by 2015-2016, the company announced Monday at the Shanghai International Film Festival.

Cultural exchange between Britain and China will become more frequent and fruitful along with steady improvement of relations between the two countries over recent years, Deputy Speaker Michael Bates of Britain's Upper House has said

While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new book Shaping China’s Global Imagination: Branding Nations at the World Expo, I delineate the concept and practice of nation branding by comparing the various ways nations sought to engage the Chinese populace through the medium of pavilion space at the Shanghai World Expo.

If it is hard to measure power and harder to measure influence, how will observers be able to tell if and when China has eclipsed the U.S. as the world’s superpower?