china

China is a powerful international actor as the most populous country, the second largest economy, and a significant investor in modernizing its military. With early signs that the United States will emphasize hard power under the Trump administration, China has positioned itself as a champion of globalization and economic integration, perhaps signaling a desire to take on a greater international leadership role. It is doing this by doubling down on soft power, a measure of a country’s international attractiveness and its ability to influence other countries and publics. 

This week’s PD News roundup looks at nation branding efforts from Rwanda to North Korea. 

Online clips —both geared for external and domestic consumption — has become a popular means for China to promote its policies and its perspective on issues, as part of its still fledgling, and often ham-fisted, soft power. Previous attempts have included aggressively nationalistic rap and cute, catchy tunes about its five-year plan.

Recent news from North Korea has focused on missile launches and nuclear tests. But when it comes to diplomacy, there may be a lesson from history – and sports. Asia Pacific Management consultant Ray Tsuchiyama shares some thoughts in this commentary. [...] Sports makes friends.  Like 1971’s Ping-Pong diplomacy, let’s give soccer a chance to create a lasting peace on the Korean peninsula.

Speaking during his formal oath-taking ceremony on Wednesday, Moon pledged to work for peace on the Korean Peninsula amid growing worry over the North's expanding nuclear weapons and missiles programme. "I am willing to go anywhere for the peace of the Korean Peninsula," Moon said. "If needed, I will fly immediately to Washington. I will go to Beijing and I will go to Tokyo. If the conditions shape up, I will go to Pyongyang."

The Chinese Embassy held a cultural show (Chinese cuisine-class), popularizing authentic Chinese food to promote bonds of friendship between the two countries. Chinese culinary art was displayed on the occasion. It was the part cultural diplomacy, promoting people-to-people’s contacts, said Mrs. Diana Bao, wife of Chinese ambassador while speaking at the show as a chief guest. 

Concerns are growing the diplomatic strains may spill over into sociocultural and people-to-people exchanges between the two countries despite their deepening economic interdependence. [...] But in the eyes of Park Euna, ambassador for public diplomacy at the Foreign Ministry, now is time for Seoul to step up efforts to reach out to citizens of not only China but other countries around the world, helping promote their understanding of and eventually reach its foreign policy goals.

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