The anniversary of Shakespeare’s death is now over, but officially inspired adulation of Tang carries on. [...] Officials want to cultivate pride in Chinese literature, and boost foreign awareness of it. It is part of what they like to call China’s “soft power”.
 

The 2016 Chinese-Egyptian Culture Year drew to an end successfully as some 150 various kinds of cultural activities were held in both countries, which is seen as a breakthrough. In January 2016, the Egyptian Ministry of Culture and the Chinese Embassy in Cairo launched the 2016 Sino-Egyptian Culture Year which marks the 60th anniversary of joint diplomatic relations.

There are several apparent motives behind the Taliban’s outreach: to decrease misperceptions and concerns about the Taliban and strive to change international opinion, which is currently stacked against them; to get supports for the Taliban’s war against U.S. “occupation”; to negotiate prisoner swaps; and to discuss the Afghan peace process.

China, as befits its status as a current major world power, should play a significant role, both behind the scenes and in front of them, in establishing a new order in Syria. Careful and thoughtful Chinese diplomacy, in conjunction with efforts by the other interested nations, can also create a foundation for a more peaceful Middle East and North African region in the medium- to long-term.

Presidents can influence sports. Dwight Eisenhower attempted to improve relations with the Soviet Union in the late 1950s with a sports and cultural exchange program. Richard Nixon opened trade with China after a ping pong tournament between the US and China and Nixon’s effort was named “ping pong diplomacy” in the early 1970s.

China Central Television (CCTV), Beijing’s largest TV network, said it would launch a new global media platform on New Year’s Day to help re-brand China overseas. [...] President Xi Jinping, in a congratulatory letter, urged the new network to “tell China stories well, spread China’s voice well, let the world know a three-dimensional, colorful China, and showcase China’s role as a builder of world peace”.