Shot in a life-size replica of the temple built in Zhejiang province, "Shaolin"could re-introduce the background to one of the best-known Chinese worlds, [Emperor Motion Pictures CEO Albert] Lee said, right at a time when the industry is under pressure from Beijing to make exportable movies to help China's soft power.

[Li Changchun, a senior leader of the Communist Party of China (CPC)] emphasized that environmental protection efforts, such as designating some archaeological sites as special parks, should go hand-in-hand with heritage preservation work. Citizens, especially the country's youths, needed to be better educated about heritage protection through more educational programs and visits to heritage sites, he said.

As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

As the host of 2010 FIFA World Cup, South Africa aims to create a more compelling, dynamic brand image of the country. Its Consul General in Shanghai discusses the South African brand and its co-branding with the World Cup at the Expo.

The US House of Representatives has passed a bill to recognise Nanjing City of China as a "Model for International Cooperation" in order to award the city's active involvement in cooperation with the United States in education, innovation and entrepreneurship, and this was the first Chinese city to win such an award, Li Jiansheng, executive chairman of the US-China Partnership Committee said.

As excitement builds around the FIFA World Cup, marketers globally want to leverage the event to build brands. But the job is especially difficult in China, where the World Cup, and soccer generally, are experienced and understood in a unique way.

"We now see a huge number of possibilities from South-South trade and a lot of our effort is being deployed there," [Trade and Industry Minister Rob] Davies told a news conference. The weakness of the euro and the European economy in general was encouraging this process, he said.

Most people hadn’t even heard of the expo before it came to China. The verdict is clear – The Expo needed China as much as China needed the Expo. It has been described by the Chinese government as “a great gathering of world civilizations”, and is an excellent opportunity to improve ties between two of the oldest – India and China.