It's normal to run across SXSW showcases in Austin funded by foreign countries helping their local musicians attempt to break into the world's largest music market. It's unusual to find a showcase with six acts from Pakistan on a trip paid for by the U.S. State Department.

Welcome to the world of Qianlong (pronounced Chee-ann-long), China’s longest serving emperor. Qianlong (1711-99), who reigned from 1736 to 1795, is one of the most important figures in Chinese history. And this month he’s coming to Australia.

A collective of musicians from 11 Nile basin countries performed in New York City on Thursday night in a bid to demonstrate the need for cross-border cooperation — and to encourage people in Nile nations to think of themselves as more of a unified entity — as the region inches toward conflict over rights to water from the world’s longest river.

The ambassadors of different French speaking nations have hosted an opening reception of Francophonie Festival with an array of cultural events here at Pakistan National Council of the Arts.

As NATO Contact Point in Kazakhstan, Ambassador of Estonia Jaan Reinhold hopes to share the values of the alliance in the country; bilaterally, the ambassador is hoping to see an increase in educational, technological and scientific exchanges during his mission here, as well increase agricultural and transit cooperation.

Ahead of hosting the 2020 Summer Olympics, the country is ramping up government-sponsored efforts to promote its culture abroad.

The State’s flagship arts company has struck a landmark trade deal with China, thanks to the universal language of music. Next year, the WA Symphony Orchestra will tour to China as part of a cultural exchange program with the Beijing-based China Philharmonic Orchestra announced in Perth last night.