The “purpose of the concert was to showcase the culture of Turkey while at the same time raise money for earthquake victims. “At the same time, it is also an act of cultural diplomacy... we hope to build bridges by showing the more human side of our identities.”

"Good movie cannot be successfully done in present day Nigeria without informed and selfless co-operation between the corporate world, which constantly stands in need of the best and cost friendly ways to mobilise its top marketing millions, and the idea driven, highly credible world of entertainment.

In response to all this, some are recommending that China engage in more intensified cultural diplomacy. Indeed, one senior official told me that China should position itself like Germany has in Europe, letting its clout be neutralized by an Asian regional organization.

During the past several years, Chinese audiences have flocked to see American movies such as Kung-Fu Panda, much to the alarm of China’s political leadership, which has recently made clear that it is not inclined to surrender any terrain on the global cultural battleground.

During the past several years, Chinese audiences have flocked to see American movies such as Kung-Fu Panda, much to the alarm of China’s political leadership, which has recently made clear that it is not inclined to surrender any terrain on the global cultural battleground.