The Government of Canada was, until fairly recently, regarded as somewhat of a PD pioneer. That reputation would now be difficult to sustain. Indeed, whatever this country may at one time have achieved by way of advancing its interests through PD, those days are now long gone.

The rule is part of a broad government effort to take firmer control of China's media landscape. While targeting low-brow trends, China shows its rising interest in developing its own soft power—in the arts, media and culture—to compete with the likes of Hollywood as the nation looks to take on a broader global role.

American dance companies are once again heading overseas to practice a kind of choreographed diplomacy as part of the second season of DanceMotion USA. The program, according to Secretary of State Hillary Clinton, “embraces the full use of diplomatic tools, in this case dance, to engage people and create opportunities for greater understanding.”

Conventional diplomacy was still necessary, but it was no longer sufficient when it came to influencing foreign governments. That influence was best brought to bear through their publics, and through international public opinion, especially when compulsion was not an option and democratization had expanded the scope for exercising influence indirectly.

Culture is critical to the future of the Party because it goes to the heart of the Party's hold on power. Economic growth has contributed to its legitimacy, but the public's belief that only the Party can make China a strong country is its real trump card. To maintain this illusion, the usual way is fulminating against the foreign forces that are trying to hold back China's rise with "Cold War thinking."

Young Indians, who have embraced Levis, McDonalds and MTV, are hungering for Western television. In an effort to attract younger viewers without offending the older ones, Indian TV is now showing some of America's edgiest shows – but cutting out the edge.

Few Indian films have made as deep an impact in China since the days of Raj Kapoor as Rajkumar Hirani's 2009 film, 3 Idiots. The film struck an instant chord with China's famously overworked students, so much so that some Chinese universities were even prescribing the film in their coursework as a kind of stress-relief in their classrooms.

Hostile international powers are strengthening their efforts to Westernise and divide us," Hu wrote in an article, noting "ideological and cultural fields" are the main targets. "We must be aware of the seriousness and complexity of the struggles and take powerful measures to prevent and deal with them.