The West’s Soft Power was presumed to have helped win the Cold War. But there have been few attempts to measure soft power and this is the age of measurement. Now we have a very thought-provoking attempt from the Institute of Government (a private NGO) and Monocle magazine. The full report gives a sound review of soft power theory and the Index used to rank countries.

Under the new situation, public and cultural diplomacy is an important direction for China's diplomacy. We thoroughly implemented the spirit of the Sixth Plenary Session of the 17th CPC Central Committee, actively engaged in public and cultural diplomacy, and vigorously boosted cultural exchanges between China and foreign countries.

Cultural diplomacy, or the more pejorative alternative – cultural imperialism, has become important player in global events. Cultural diplomacy may be seen as a tenet of international relations. It is one of the ‘soft’ aspects of state interactions. This is dissimilar to the ‘hard’ items of statutes, treaties, blocks, pacts, multilateral bodies and the military.

During Chinese President Hu Jintao's state visit in mid-January, Hu and his US counterpart Obama made it a priority to promote people-to-people exchanges to develop friendship between the world's two powers, identifying over 40 joint projects in education, science and technology, culture, women's issues, youth and sports.

For the first time, Chinese People's Liberation Army (PLA) has launched a cultural events week in a foreign country. It aims to offer a chance for the Lao audience to learn more about the Chinese army's culture and the friendship between the two countries, through paintings, photos and calligraphy exhibitions, art performances and film playing.

Since 2007, Cambodia has seen a rapid increase in cultural investments from China. China’s projection of soft power is generally limited to language training and the marketing of cultural products such as books and movies, and the long-term effect on the foreign policy of recipient countries has yet to be determined.

The ripple effects of Kim’s death extended from Russia to China to Washington and, most improbably, to this restaurant, whose regular clientele is working-class locals – not Koreans. Mr. Egan says that through “barbecue diplomacy,” he became “Kim Jong-il’s guy in New Jersey.”

The spread of Korean pop culture - a phenomenon nicknamed hallyu, or Korean wave - was driven by television and has become one of South Korea's most notable exports in recent years. Having already conquered the East, Korean pop music is beginning to make serious inroads in the West for total world domination.