As a part of the mandate for public diplomacy in the Ministry of External Affairs, the Division is required to conduct activities engaging and educating Indians about government policies and Indian culture – a form of internal public diplomacy.

The country is now making an additional effort to promote its culture abroad. We certainly have pending tasks on this effort. It isn’t easy for the people in Asian countries to identify with elements of the Chilean culture beyond the scope of the well-known, high quality products exported by the country.

Assessing China's "charm offensive." 

Mexican mariachi music, Chinese shadow puppetry and poetic duelling from Cyprus were among the cultural traditions which have been identified by the United Nations as in need of protection. Such "living" practices, which bind communities together and provide them with a sense of continuity, are in danger of being lost, some more than others

Japan, once the pride of Asia, might be economically weakening due to its long economic stagnation and the rapid rise of China in recent years. But, perhaps unnoticed, Japan has been emerging as a cultural powerhouse in Asia through its soft power projection.

The league’s latest attempt to introduce American football to a Chinese audience was more modest: A traveling version of the “NFL Experience” interactive marketing event held Sunday in Shanghai gave locals – and plenty of Americans – a chance to punt, pass and kick like the pros. American football isn’t a natural sell in China.

Cultural diplomacy has become the fourth fundamental pillar of Philippine foreign policy, Philippine Ambassador to the UAE Grace Relucio Princesa said. Princesa mentioned this new addition to the three existing fundamental pillars at a press conference in Dubai on Friday, kicking off the first Philippine Film Festival in the UAE — “Our Films, Our Culture.”