Black Eyed Peas frontman will.I.am is doing his part to contribute to United States-China relations as he travels to Beijing this week for a concert designed to further the two countries' cultural diplomacy. The dialogue and concert is designed to raise money to support APSA in funding study abroad programs for underprivileged American students.

"Sesame Street," the world's most-viewed children's educational television show since the 1960s, has debuted in Afghanistan. Its producers hope their culturally adapted version of the nearly half-century old format can reach Afghan kids facing some of the world's most daunting adversity.

Two giant pandas arrived in Scotland on Sunday. British officials said the 10-year loan of the bears by China strengthened ties between the two countries. Over the years, Beijing gave pandas away as goodwill tokens. The black-and-white bear still apparently inspires warm feelings that span across borders. The difference is, now China makes you pay for it.

The move is an extension of the Bank of China's 2010 credit program with Hengdian film park, regarded as "China's Hollywood," and has been labelled another important step in financial institutions nurturing China's cultural industry.

As a part of the mandate for public diplomacy in the Ministry of External Affairs, the Division is required to conduct activities engaging and educating Indians about government policies and Indian culture – a form of internal public diplomacy.

The country is now making an additional effort to promote its culture abroad. We certainly have pending tasks on this effort. It isn’t easy for the people in Asian countries to identify with elements of the Chilean culture beyond the scope of the well-known, high quality products exported by the country.