UNAM hopes to upload everything it has — from 18th century newspapers and vintage films to hundreds of thousands of student theses and a still-to-be-gauged sea of classroom teaching items — and let the world have it free of charge. The project, called Toda la UNAM en Línea (All of UNAM Online), made its debut last month.

The liberal spirit of the reform and opening era in the 1980s reinvigorated western culture in China, and the quickly marketized economy in the 1990s seized onto the holiday's profitable potential. Now, Christmas is both a commercial and fashion statement...

The Government of Spain's Ministry of Culture - Casa Asia, the Cervantes Institute and the Spanish embassy in New Delhi joined hands to promote the Spanish 'cultural industries' in India through the third edition of “New Urban Cultures” programme.

My office, part of the State Department’s public diplomacy efforts, was responsible for enlisting museums to assemble art exhibitions that would be presented overseas, creating cultural links and displaying art that would “tell America’s story.”

My career in anime cultural diplomacy started in 2007 when I was asked by the Foreign Ministry to give a lecture to diplomats prior to their overseas postings. The lecture covered the anime industry and its goals...One of the diplomats in attendance asked me to give the same lecture in Europe...

As a Nepali diplomat who pushed 'cultural diplomacy' during my assignments in the US and UK I felt I was just continuing on with my work, making musical connections with a Nepal of 50 years ago.What was surprising to me was how the volunteers still remembered the songs...

Sending pandas to Japan is a diplomatic way of boosting civil exchanges and building China's soft power said Feng Zhaokui...of the Chinese Academy of Social Sciences...China gave a pair of pandas to Japan in 1972 to commemorate the normalization of bilateral relations.

The West’s Soft Power was presumed to have helped win the Cold War. But there have been few attempts to measure soft power and this is the age of measurement. Now we have a very thought-provoking attempt from the Institute of Government (a private NGO) and Monocle magazine. The full report gives a sound review of soft power theory and the Index used to rank countries.