The cultural days in Sydney had a wonderful resonate with the Australian people as it witnessed the presence of the masses and the elite intellectuals... interested in the heritage, cultural and intellectual aspects of Oman.

Cosplay – in which participants dress up as fictional, typically sci-fi or manga characters – is becoming increasingly popular in the United States. It’s a potential source of soft power that Japanese policymakers should be keeping a better eye on.

These programmes will showcase the rich and diverse artistic and cultural productions; highlight the multidisciplinary nature of the field of performing arts... foster cultural vitality and unleash talent; promote cultural tourism; and enhance cultural diplomacy.

Countries in East Asia are increasingly looking to pop culture, as an instrument of "soft power". And the "soft power" competition is alive and well in East Asia, with not just financial returns at stake, but also as a positive influence in the attitudes of target or importing countries.

Hosting a concert by the shores of Rawal Lake, the US embassy brought together America's "Ari Roland Jazz Quartet" and Pakistani rock band "Fuzon", capping the night with the "world premiere" of a special friendship song.

Dubbed the world's first stealth concert, Sound Central is ready to rock the capital of Afghanistan. Founded by Australian Travis Beard, a photojournalist and guitarist in the Kabul-based rock band, White City, Sound Central is a rock music festival bringing artists from around Central Asia to Kabul for a groundbreaking modern music festival.

In the last few years, India has deftly indulged in Bollywood promotion in China, part of soft power diplomacy that both sides feel help in creating a positive atmosphere for nurturing bilateral ties that often get entangled in sensitive issues.

We have to accept that inevitably Europe will account for a smaller proportion of world output, as the balance shifts to the emerging world. But it can and still will be able to deliver an enviable lifestyle for its people. And insofar as it projects power to the world, it will be soft power, through admiration for its cultural and technical achievements.