China continues its 'soft power' diplomatic efforts to expand its influence around the globe with the establishment of ever-more Confucius institutes at universities around the world and, recently, the spread of an offshoot aimed at schools called the Confucius Classroom scheme.

As China's economy and exchanges with the world see rapid growth, there has been a sharp increase in the demand for Chinese learning...Committed to providing Chinese language and cultural teaching resources and services worldwide, the Confucius Institute goes all out in meeting the demands of foreign learners and contributing to the development of multiculturalism.

Nigeria and Mexico are poised to strengthen cultural bilateral relations with the hosting of the maiden edition of the Mexican Film Festival. The film festival which took place at the Silverbird Galleria in Abuja on September 16, saw both countries exploring opportunities inherent in their motion picture industries for cultural diplomacy.

With the emergence of a Chinese middle class, and the increasing liberalisation of public expression in various parts of South East Asia, we find ourselves entering into an era of what could, and should, be increasing cultural exchange with our immediate neighbourhood.

Golbi, 19, and the winner of the 2010 season of "Kochav Nolad" - the Israeli incarnation of "American Idol" - performed a short set of songs on behalf of ELEM, a nonprofit organization that assists and rehabilitates “distressed youth” in Israel with programs ranging from counseling and social services to vocation and job training.

A promotional campaign urging visitors from the Gulf to visit Jordan appears to be paying off for the Hashemite Kingdom, whose hotels and attractions have been struggling with a drop in tourism from Europe and America. Jordan has been hoping to capitalize on its image of a relatively calm country amidst turbulent unrest to draw visitors.

The Fukushima power plant crisis has clearly damaged Japan as a country brand. Many observers point to the need for a "national control tower" to coordinate and bundle Japan's branding activities. Japan and its people need to decide on a clear and simple national vision and stick to it.

While U.S. military and economic hegemony may decline, it does not follow that American filmmakers -- or other agents of culture-making -- will lose global influence at the same time. America has... taken its advantages in money and power and linked them to the creation of cultural forms that have broad appeal to people worldwide.