Makerere University has started an academic collaboration program that will involve staff and student exchanges and scholarships for industry linked Master's degree programs with Chonbuk National University (CNU) of South Korea. The program was sanctioned through a Memorandum of Understanding signed between Makerere University Vice Chancellor Prof John Ddumba Ssentamu and Lee Nam Ho, the president of Chonbuk National University in Kampala.

The concept of ‘soft power’ and its relevance in contemporary politics as an instrument of diplomacy is being increasingly used by nations across the world in conducting their foreign policies. [...] It will try to seek a better understanding of the changing dynamics of soft power in India- South Korea relationship as pertains to Korean television channels in India and the significance of K-pop or popular Korean music especially in the north eastern parts of India.

The Chinese government is keen to build up its “soft power” to compete against the globally dominant cultural exports of the US. But there’s just one problem. After years of trying, China has yet to develop its own popular versions of Mickey Mouse, the Marvel Comics heroes and the other globally-known characters and products that allow Disney to market “Disneyland” as an immersive, universal experience.

This June 2, 2016, Italy will celebrate its Republic Day, also known as Festa della Reppublica (Festival of the Republic) in Italian. It was on this day when the Italians voted to abolish the monarchy in 1946 so their country could become a republic. In the Philippines, Italian Ambassador Massimo Roscigno will lead the celebration. [...] This year’s celebration marks a milestone for Roscigno who implemented programs to boost the strength of the diplomatic and bilateral relations of Italy and the Philippines.

Thousands of people descended at the Regency Hotel on Wednesday as Africans, Kuwaitis and expatriates celebrated Africa Day in a colorful style. The event featured lots of cultural displays – with each African country showcasing its rich tradition and cultural heritage in their respective booths. There were food fair, bonanza, free gifts and traditional dances. This is a good avenue to showcase African diversity and success. 

The BBC then is central to the branding mobilisation of public neutrality. The degree to which this branding of neutrality has come naturally to Britain with the long ‘culturing’ of physical empire can be readily tracked. It is seen in the way London itself has become a degree zero of nation-branding.

The Public Broadcasting Corporation of Jamaica (PBCJ) recently struck a deal with China Radio International (CRI) to share educational content, documentaries and a television series produced by the Chinese media entity, to be aired in Jamaica. [...] The documentaries will highlight the culture and lifestyle of Chinese people, which falls within the focus and mission of the PBCJ “to promote culture and heritage alongside with values and attitudes”