Book Aid International, a charity that supports literacy by increasing access to books, is returning to Sierra Leone. The charity, which ships around a million books each year to libraries in sub-Saharan Africa, sent a shipment of 38,000 brand new, carefully-selected books to Freetown to help the country rebuild after the Ebola crisis. 

Kim Byong-woo, superintendent of the North Chungcheong Province Office of Education, said he is strengthening cultural exchange programs for students to become global leaders. "I think it is especially important for students to experience various cultures overseas," Kim told The Korea Times in a recent interview, citing the office's unique program called Ban Ki-moon Global Leadership Overseas Training. 

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

The International Indian Film Academy (IIFA) announced the 17th edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from June 23-26, 2016. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam who is performing with Spanish artistes as a once-in-a-lifetime on-stage production.

Which would you rather look at? Pictures of war, conflict and violence - or hot guys eating hummus? Four students from the IDC in Herzliya are counting on you choosing the latter. That premise was the idea behind the hottest new Instagram account around: “Hot Dudes Eating Hummus.” [...] “The four of us wanted to create an apolitical branding campaign for Israel to shed some light on the humor, diversity, fun, beauty, and culture that are so vibrant and rich in this country,” 

Students from Nunavut will soon be able to take college classes in Greenland, as officials from Nunavut's Arctic College and Clyde River's Piqqusilirivvik school organize an exchange of programs and classes across the two Inuit regions. "These are two distinctive regions where Inuktitut is the predominant language, so students won't be just learning the trades but also the culture," said Paul Quassa, Nunavut's minister of education.

On the heels of Wakaa the Musical hitting the London stage, Wakaa's executive producer and Terra Kulture boss, Bolanle Austen-Peters has said the musical has great potential to boost cultural diplomacy and promote our cultural heritage abroad. She made this known during a briefing with the press ahead of Wakaa's opening in theatres in London.

Undeniably, the use of soft power has become an important element of China’s contemporary foreign strategy, and has been embraced in its foreign policy over the last two decades. In this case, although China becomes increasingly optimistic concerning its future growth, there is growing discomfort in some parts of the world regarding the implications of the nation’s rise.