Known as Selfie Diplomacy, the use of social media to manage national images is now routinely practiced by foreign ministries around the world. [...] Through an array of social media profiles, the Polish foreign ministry is attempting to narrate Poland's role in Nazi atrocities during World War II. 

As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.