The work of a public diplomacy practitioner can be hectic, but establishing a strong understanding of the broader narrative can make it that much easier

The second post of this two-part series delves into what President Trump's hyperreal digital activity means for public diplomacy.

John Casson is a British diplomat and former UK Ambassador to Egypt, a post he served from 2014 to 2018. During this time, he connected with millions of Egyptians through his Twitter account, gaining more than 250,000 followers—about one in three of all Twitter users in Egypt.

Shaun Riordan's new book argues that traditional diplomacy combined with new technologies will address digital society's ailments.

Positive messaging of diplomacy activities negates the common belief that fear and anger travel faster online.