digital diplomacy

Digital democracy is here. We no longer passively watch our leaders on television and register our opinions on Election Day. Modern politics happens when somebody comments on Twitter or links to a campaign through Facebook. In our hyper-networked world, anyone can say anything, and it can be read by millions.

Five hours reading the Internet. Four hours watching television. Fourteen minutes with a print magazine. Sound about right? That's what your day looks like, according to a new study on media trends from eMarketer. The survey found that, with the rise of mobile, the U.S. media diet has crossed two thresholds: Americans are spending more time online than with TV and, for the first time ever, they're more time gazing into their phones and tablets than blinking into desktop screens in 2013.

Walk the streets of any big city today, anywhere in the world, and it is impossible to miss the impact of digital communication technology on nearly every aspect of our daily lives. It impacts the way we communicate, socialize, travel, are entertained, buy products and services, and even find our life partners. But, what about diplomacy, that famously nuanced, human talent that is so deeply rooted in a face-to-face, personal connection? How has digital changed the diplomacy game?

“The net is finished as a global network” wrote John Naughton this weekend, in a major UK Sunday newspaper, which, ironically, is part of the British press which he rages have lost the plot in their reporting of the NSA/PRISM revelations as largely about the whereabouts and options for Edward Snowden. Naughton isn't alone: "Did Obama just destroy the Internet" was typical of many comments in the immediate aftermath of Snowden's early revelations.

Since the 1960’s, public diplomacy has been discussed as a concept. Ever since, it has emerged to become the practiced reality for influential diplomacy in international affairs today. Twitter and Facebook are part of shaping the world, and to gain an influence for a nation state. Taking use of new tools, spreading the influence of a nation, or indeed an international organisation is being done through various means, in a combination of technical tools and ordinary diplomacy. Looking at public diplomacy in the light of the new technologies makes it even more pertinent.

Yesterday Freedom House released a report on Internet censorship in China based on information they collected for their Freedom on the Net survey. The report is especially interested in Internet censorship since the leadership transition that brought Xi Jinping to power last November. It not only examines the obstacles citizens face in getting Internet access, but also on what is censored, surveillance, and how citizens are punished by the state for their activities online.

The Foreign Ministry last week opened its first “virtual embassy” – a Twitter account through which it hopes to conduct a dialogue with the people of Saudi Arabia, Qatar, the United Arab Emirates, Oman, Kuwait and Bahrain. The new account is called Israel in the GCC – the Gulf Cooperation Council, an umbrella group for every Arab state in the Gulf except Iraq. These six Sunni Arab countries have a mutual interest with Israel: coping with the Iranian nuclear threat.

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