Since the 1960’s, public diplomacy has been discussed as a concept. Ever since, it has emerged to become the practiced reality for influential diplomacy in international affairs today. Twitter and Facebook are part of shaping the world, and to gain an influence for a nation state. Taking use of new tools, spreading the influence of a nation, or indeed an international organisation is being done through various means, in a combination of technical tools and ordinary diplomacy. Looking at public diplomacy in the light of the new technologies makes it even more pertinent.

Yesterday Freedom House released a report on Internet censorship in China based on information they collected for their Freedom on the Net survey. The report is especially interested in Internet censorship since the leadership transition that brought Xi Jinping to power last November. It not only examines the obstacles citizens face in getting Internet access, but also on what is censored, surveillance, and how citizens are punished by the state for their activities online.

The Foreign Ministry last week opened its first “virtual embassy” – a Twitter account through which it hopes to conduct a dialogue with the people of Saudi Arabia, Qatar, the United Arab Emirates, Oman, Kuwait and Bahrain. The new account is called Israel in the GCC – the Gulf Cooperation Council, an umbrella group for every Arab state in the Gulf except Iraq. These six Sunni Arab countries have a mutual interest with Israel: coping with the Iranian nuclear threat.

Every government bureaucracy on the face of the Earth experiences turf wars, morale issues, infighting and red tape. Then there's the State Department's Bureau of International Information Programs. Best known as the bureau that blew $630,000 on Facebook "likes," IIP finds itself at a crossroads, sources tell The Cable, as it prepares to announce a new coordinator next month.

There's a simple reason for this, say the researchers. An increased availability in affordable smart devices in the near future will contribute to the increase in data traffic in regions where data is still a costly commodity. Some other tidbits from the research show that low literacy rates in Africa have resulted in a low messaging volume across Africa, but this number is increasing and will become the only region to see consistent service revenue growth over the next five years.

According to a new report released by the United Nations, the number of mobile-cellular subscriptions will reach a projected 6.8 billion by the end of 2013. That means that in only 6 months, there will be nearly as many mobile phone subscriptions as there are people in the world (at present the global population is just over 7 billion).

More and more governments are now focusing on the potential of tablets, smartphones, and portable devices in the pursuit of foreign policy goals and objectives. Quite simply, mobile technologies are growing fast and not only in North America and Europe, but in the most rural areas of the globe and in regions where human rights and civil liberties are far from being fully enjoyed by all citizens.