digital diplomacy
"...you know, the United States and Canada has arguments once in a while, but they’re not the nature of arguments that can’t be solved diplomatically.” The President's strange comparison caused a new hashtag on Twitter: #TheCanucksAreComing, and right-wing pundits tore a strip off Obama for failing to understand either relationship properly.
Wave 6, the latest edition of social media research by Universal McCann media agency, highlights an interesting difference in various nations’ attitudes towards privacy in social networking sites. Of course, any conclusions based on opinion polls tend to oversimplify the image of reality. However, the study seems to provide additional arguments in favour of two theses. Firstly, social media play an important role in terms of building social capital in countries where other forms of self-expression are limited.
When John Kerry took to Twitter on his first day as US secretary of state, he joined an army of diplomats using social media to reach out and connect directly with people around the world. "Exhilarating to walk into @StateDept today and get to work with remarkable team. Dad on mind! -JK," Kerry wrote in his first personal tweet. In less than 140 characters, the new US top diplomat instantly signaled he intended to carry on and deepen a commitment to using social media begun under his predecessor Hillary Clinton.