digital diplomacy
On April 3, the U.S. Embassy in Cairo tweeted a link to a video of popular political satirist Jon Stewart. For most Twitter users, this would be nothing out of the ordinary. @USEmbassyCairo usually posts links to opportunities for Egyptians for exchange programs with the United States and the activities of the Mission's staff in English.
Battered by a French-led military campaign in Mali, al-Qaida's North African arm is trying something new to stay relevant: Twitter. The PR campaign by the terror network seeks to tap into social grievances and champion mainstream causes such as unemployment, all in bid to reverse decline and win new followers.
"...you know, the United States and Canada has arguments once in a while, but they’re not the nature of arguments that can’t be solved diplomatically.” The President's strange comparison caused a new hashtag on Twitter: #TheCanucksAreComing, and right-wing pundits tore a strip off Obama for failing to understand either relationship properly.