digital diplomacy

August 2, 2012

Is it really possible to explain in 140 characters or less the policies of an institution with 19,000 employees, a $27-billion budget, and 250 locations worldwide? Sure, says Victoria Esser ’94, the first-ever deputy assistant secretary of public affairs for digital strategy for the U.S. Department of State.

"If somebody thinks that 140 characters is the diplomatic solution to solving the world’s problems then we’ve got a big problem. Twitter really wasn't created for diplomacy. Twitter’s not even created to have a conversation," he said.

Secretary Clinton’s remarks will always strike a chord for 21st Century Statecraft and open Internet initiatives... Let’s not forget the digital uprisings that came as a result of the SOPA/PIPA protests in the United States earlier this year, topped off with the shut down of Wikipedia and Reddit among others.

The Russian Foreign Ministry is planning to open a Facebook page in the near future and has already launched special courses to teach diplomats how to make the most of their Twitter accounts to help promote Russia’s position on the world stage, the report said.

She said that rumors in South Korea that the U.S. was exporting cows infected with mad cow disease spread through SNS, fueling anti-U.S. sentiment and nation-wide protests, and hindering free trade negotiations between the two countries. Esser said in such cases, however, the majority of the online community tends to shout down the extremists, working as a “self-correcting mechanism.”

But this week, some journalists over at the Agence France Presse have put together a neat interactive online tool, called E-Diplomacy, that shows which countries follow which others, how much social discussion is going on between various countries, diplomats, and world thinkers.

The presence and power of social networks to shape events emerged clearly during the first phase of the Arab Spring, and will continue to evolve as a tool for strategic diplomacy... The e-diplomacy hub opens a real-time window onto this world, and allows the user to interact with it as well.

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