The US State Department and the UK Foreign & Commonwealth Office (FCO) are perhaps the most engaged Western governments when it comes to social media. Following them is Sweden and Australia....Does it make sense in this new area called Digital Diplomacy? Very much so and public diplomacy is nothing new. It’s been going on for hundreds of years.

Time and again, though, critics and analysts bring up the same question: What has this accomplished? And how do you even measure accomplishment online in the first place? A new report from the Lowy Institute, an Australian international policy think tank, delivers a remarkably detailed look behind the scenes of State's digital democracy efforts, and ends with precisely that query.

So what does digital diplomacy even mean? In short, it means a government putting out it’s foreign policy messages via social media channels, looking to engage in dialogue with the target countries. It’s not without some controversy and there are those who suggest it’s just a form of cultural export…

This new tool will enable us to improve our communication with Arab-speaking audiences and will complement the France Diplomatie website in Arabic as well as the websites of our embassies and consulates in the countries of the region.

The Senate report, " Latin American Governments Need to 'Friend' Social Media and Technology " was written at the request of U.S. Senator Richard G. Lugar (R-IN) in order to assess the U.S. Department of State's use of digital diplomacy.

What is the role of social media in the modern diplomacy? Yaron Gamburg, the spokesperson for the Israeli embassy in Paris and the organizer of the Digital Diplomacy workshop, attempts an answer.

The U.S. Department of State has designated January 2012 as 21st Century Statecraft month. Twenty-first Century Statecraft complements traditional foreign policy by harnessing and adapting the digital networks and technologies of today’s interconnected world.