What is the role of social media in the modern diplomacy? Yaron Gamburg, the spokesperson for the Israeli embassy in Paris and the organizer of the Digital Diplomacy workshop, attempts an answer.

The U.S. Department of State has designated January 2012 as 21st Century Statecraft month. Twenty-first Century Statecraft complements traditional foreign policy by harnessing and adapting the digital networks and technologies of today’s interconnected world.

...of course an important part of diplomacy is public diplomacy, so that is how our country internationally connects with ordinary people,” he said.... He noted there were lots of ways for the British government to connect with local citizens, but the most important way was online with the use of blogs and social networking sites Facebook and Twitter.

The US Embassy in Jakarta has generated a fan base of 430,000 Indonesians with its two-year-old Facebook page. Embassy staffers have been operating the Facebook site as a base for public engagement, conversation, news, culture and tourism promotion.

Just when it seemed there was little hope for Twitter in Lebanon, the site finally got its "moment" earlier this week...when Mikati and British Ambassador to Lebanon Tom Fletcher had a live 'Tweebate'...Following the event, Mikati tweeted that "social media is helping build digital diplomacy as a form of parallel public diplomacy".

The U.S. embassy in Beijing...broadcasts its readings via an iPhone app and through Twitter, which is blocked inside China but can be accessed by tech-savvy Chinese who...circumvent the country’s Web censorship system...As a result, many Beijingers are becoming increasingly aware that the embassy’s readings often contradict those from Beijing’s environmental bureau...

Digital diplomacy... has been made possible by the adoption, within diplomatic institutions and government more generally, of digitally-based systems of data creation, transmission and storage using the Internet, social media platforms, computers, and a variety of wireless electronic devices.