“Communications technology has dramatically democratized the process of gaining a public audience,” said journalist and former military analyst Joshua Foust at a Washington forum on digital diplomacy.

The realm of social media and the power of the Internet lies in the hands of the people. Together they are a tool that allow greater access to information, global connectivity, a platform for speeches, advocacy and political statements, tools for video and photo dissemination and much more. The Internet, in many parts of the world, is free and open to the public, which allows for the rapid growth of people-to-people diplomacy across national borders, and has a democratizing effect on information. It has also created the space for the tech boom in which the giants of Silicon Valley thrive.

Former US Secretary of State Hillary Clinton has joined Twitter, poking fun at her own image and keeping political classes guessing about her future.

. Alternatively, the Obama administration could heed the recommendation of a recent Atlantic Council report by "[d]esignating a small number of US and private Iranian financial institutions as channels for payment for humanitarian, educational, and public diplomacy-related transactions carefully licensed by the US Treasury's Office of Foreign Assets Control."

"Every bit of Internet search gives you new impulse. And, with a platform like Google, it allows one to look into every nook and corner of India," Khurshid said. Five short films made by upcoming filmmakers, and co-produced by noted director Anurag Kashyap and Viacom 18 was released on YouTube as part of the web-based campaign. Kashyap also hailed the India-themed public-private partnership that offers platforms to young and independent filmmakers, to reach out to their audience, which he said "wasn't possible before the Internet".

Andrew Saul, CEO of Genovation Inc., recently completed a three-week, eight-city speaking tour of Australia and New Zealand on "Entrepreneurship and Renewable Energy," as part of the U.S. Department of State's Bureau of International Information Programs (IIP). Genovation is a Rockville, Md.-based designer and custom builder of environmentally friendly automobiles.