One of the objectives set out as part of the Netwar in Cyberia Research Project is to produce a strategic-level assessment of the information environment in which extremist groups operate. This will allow an analysis of collective and emergent behaviors within complex information systems and the identification of factors which could influence the success of Public Diplomacy responses to Jihadist online content.

The embassy, at least in its traditional form, is facing an existential crisis. The global transformations of the twenty-first century have dramatically changed the way nations practice diplomacy. The rise of digital communications, diminishing resources, and growing security threats all raise the question of whether the traditional embassy is still relevant.