Beyond the self-promoting social media antics of political leaders, digital diplomacy is important because it gives governments the opportunity to reach people they would struggle to reach otherwise, McClory said, whether to attract foreign students, tourists, or to rally people around a cause. "Australia falls down in that they have a smaller diplomatic network compared to the US or UK, Germany or France, they have to work harder to reach those people." 

Buhari must realize that public diplomacy in an era, when digital diplomacy has been added to international relations, such that presidents and governments now use social media to pass their messages to foreign countries, there’s need for circumspect

The "Peer 2 Peer (P2P): Challenging Extremism" project, launched in spring 2015, is based on the premise that empowering student "experts" in reaching their peers was a critical strategy in efforts to combat extremist propaganda. 

This year’s International Condom Day theme in the U.S. is “Wrap Your App!” The campaign promoting safety and HIV, STD and pregnancy prevention is a nod to tech savvy individuals built around a smartphone-themed graphic showing a menu of apps. The ‘Wrap Your App’ campaign follows on the heels of the powerful AHF dating app billboard campaign that prompted Tinder to create a Health Safety Section page on its mobile app listing and linking to HIV and STD testing service locations.

For government agencies and NGOs that work to foster peace [...] video games are the obvious next step in the fight to reach new audiences and change minds. […] And quite apart from the large, established game market in North America, Europe, and Asia, the gaming population in some conflict zones around the world is large and growing.