digital diplomacy

This Week in PD Social Media

Social media and digital diplomacy have dominated the week in PD.

Why? Because it’s becoming pretty obvious that Isis’s most effective weapon is the smartphone. The group has been using Twitter, Facebook and YouTube to great effect, to create a digital broth that has both panicked and fascinated us. Their graphic videos make front page news and their deranged tweets sway international diplomacy. Social media strategists round the world must be watching in awe.

The ruling party has told all 86.6 million of its members to engage with its first foray into social media with a public account launched this month on massively popular mobile social media platform WeChat, which boasts 438 million monthly active users. The account, called “gong chan dang yuan”, or Communist Party member, is managed by the Organisation Department of the party’s highest organ of power, the Central Committee. The department has told all members of the world’s largest political party to follow the account.

Google “Kosovo”, and Petrit Selimi knows exactly what you’re going to see: dry, diplo-speak scouting reports at best, and depressing references to past conflicts at worst. It’s not exactly the promotional buzz a fledgling country with sights set on global integration would hope for*. To Selimi, Kosovo’s Deputy Foreign Secretary and a pioneer in Digital Diplomacy, this is a major problem.

Wikipedia is often seen as a great equalizer. Every day, hundreds of thousands of people collaborate on a seemingly endless range of topics by writing, editing and discussing articles, and uploading images and video content.

Google “Kosovo”, and Petrit Selimi knows exactly what you’re going to see: dry, diplo-speak scouting reports at best, and depressing references to past conflicts at worst. It’s not exactly the promotional buzz a fledgling country with sights set on global integration would hope for. 

Twitter just made it easier for celebrities, and other verified users, to interact with each other on the platform. Two new features rolled out on Wednesday will increase the visibility of verified users in each other's feeds — effectively encouraging high-profile users to trade more compliments, insults or expressions of undying love.

The Pope’s social media expert said Wednesday that Catholics should be using social media to make the atmosphere online a positive place where people can deepen their relationships with one another.

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