'Global in perspective, regional in focus' is the mantra underpinning Australia's forthcoming International Cyber Engagement Strategy -- but with trade come norms of behavior, and enforcement. [...] Australia's diplomatic engagement on cyber security matters will be detailed in the government's International Cyber Engagement Strategy, to be launched next Wednesday.

A decade ago, NATO’s Public Diplomacy Division and its stakeholders stared blankly at the skyrocketing evolution of social media. Facebook, LinkedIn, Flickr, Twitter—just to name a few—were new phenomena which at first seemed to attract young people, but had no place in a serious international organization that dealt with high-level political topics, let alone security and defense.

We can get hung up on the number of social media accounts a foreign ministry has, how many likes a tweet received, or how many followers we have. These numbers are great: they are easily measured [...] But they don’t go to the heart of Sam’s question: What difference has it made? In the end, as public servants, we need to demonstrate to taxpayers why it is worth investing in digital.