The 21st century, however, belongs to Football 3.0 (the Asian era). Over the last decade, football has been in the midst of a shift eastwards. Countries including Qatar and states of the United Arab Emirates have built extensive sponsorship portfolios in the West, acquired overseas clubs, and successfully bid to host international tournaments. More recently, China has increased the pace of world football’s ‘Asianisation’.
A decade ago, NATO’s Public Diplomacy Division and its stakeholders stared blankly at the skyrocketing evolution of social media. Facebook, LinkedIn, Flickr, Twitter—just to name a few—were new phenomena which at first seemed to attract young people, but had no place in a serious international organization that dealt with high-level political topics, let alone security and defense.
Vice President Chen Chien-jen praised participants of the 2016 International Youth Ambassador Exchange Program Oct. 15 for their outstanding performance and contributions to Taiwan’s public diplomacy during an event at New Taipei City’s National Taiwan University of Arts.
Kids Euro Festival, one of the largest performing arts festivals for children in America, returns to the Washington, DC metro area October 26 to November 6, 2016. The 9th edition of this popular annual festival features free, family-friendly performances, concerts, movies and workshops that provide a flavor of European arts and culture – no passport required!
Having fallen in love with Luxembourg 15 years ago, Pahlson-Moller stated how she found it difficult to explain where she comes from to those who ask from outside Luxembourg. This was precisely the reason for the strategy launched by the government in 2013 [...] three values emerged on which Luxembourgers and foreign residents agree. Luxembourg should be identified as “open, dynamic and reliable.”
The soccer soft power contrast between Qatar and Iceland speaks volumes. A comparison of the strategies of both countries demonstrates that it takes more than money to leverage soccer to create political, geopolitical and economic opportunity. Money and world soccer body FIFA’s desire to take one of the world’s foremost sporting events beyond Europe and the Americas helped Qatar win the right to host the 2022 World Cup.
The newest issue of Place Branding and Public Diplomacy looks at the Nordic states.
This week brings celebrations to mark a momentous event not just for Germany but also for Europe and the world. Yesterday, October 3, saw festivities all over the country and abroad to mark the 26th anniversary of Germany’s reunification. [...] These events paved the way for German reunification and marked the end of the Cold War and European division.