Overseas, marketing and public diplomacy efforts featuring posters on public transportation systems and TV ads have been underway for the past few years. These efforts all show signs of success, on both the supply side and the demand side of trade in shark fins. Hong Kong's Census and Statistics Department tracked 3,100 metric tons of shark fin being imported from the island to China last year, but this year's numbers are way down.

Some will say that after a considerable amount of time, expansion is the first piece of good news coming from Old Lady Europe. However, not everyone is enthusiastic about it, especially in Croatia – the 28th member as of July 1st. To put it more clearly, the very first toast could leave some with a bad taste in their mouth should they make it with prosek – the indigenous Dalmatian dessert wine variety. Accession to the EU could mean – hello EU, goodbye prosek!