India’s soft-power reach out is undergoing a makeover to meet the challenges of the resource-crunch in spreading its art, culture, culinary traditions, as well as entertainment and spiritualism overseas. Compared to countries like China or the UK, what India has been spending on leveraging its soft-power to win friends overseas remains negligible. Soft-power plays an important part in winning friends and goodwill abroad.
In Spain, for example, for every chime of the clock at midnight, people eat one grape. Each of the 12 grapes represents good luck for a month of the coming year, but only for those who can get them all in their mouths before the clock finishes striking. Here is a sampling of other traditions from around the globe that, like Spain’s grape-eating, have found their way to the United States.
Examining the trends, it has to be mentioned that the tourist demand structure has been visibly changed. Destination tourism organizations, domestic and foreign tourism enterprises of China and Sri Lanka both need to better understand the new trends and new features of China outbound tourism market in 2017.
Park Jae Yang, the director of the Korean Cultural Center, said that "the contest aims to promote cultural exchange between Egypt and South Korea through food, which has a growing role in bringing people together." He added: "Korean food, also known as hansik, has a very long tradition and history.It was well established by the Joson Dynasty in the 14th century."
The Peruvian Embassy in the United States and the U.S. Congressional Caucus on Peru organized a gastronomic festival at U.S. Parliament headquarters. The meeting was attended by legislators, officials from both chambers and members of the Executive, plus other civil society organizations based in D.C.
A recent conference exemplifies Italy's famed gastrodiplomacy.
PD New headlines on the ways China promotes its culture abroad.
A social enterprise in Queensland is helping refugee and migrant women gain employment and foster community spirit through cooking. The Spice Exchange sees these enterprising women come together to creates spice blends, condiments and gingerbread. [...] Backed by Access Community Services, the social enterprise in Logan, south of Brisbane, also helps the women practise their English-speaking skills.