Italy is on show at the Olympics and Paralympics in Rio de Janeiro with two important exhibitions and exclusive coverage of the games by state broadcaster RAI. [...]  "We are faced with the double challenge transmitting the importance of representing ourselves to our country and communicating the culture of the Country system. It is essential that the public service broadcaster speaks to those who are interested in Italy," 

The government has adopted "Creative Korea" as the new national slogan of Korea. The new slogan integrates values of Korea coming from traditional and contemporary culture and suggests a direction for the future, the Ministry of Culture, Sports and Tourism announced Monday. The government will televise the promotional video through international media outlets such as CNN and BBC. 

An initiative launched in 1971 to back Bangladeshi nationalists in their liberation struggle is set to take flight again, this time on the wings of a powerful radio transmitter that will put forward India’s perspective on issues facing the subcontinent. After five months of preparation, All India Radio’s (AIR) Kolkata station is ready to launch Akashvani Maitree—a service in Bengali aimed primarily at Bangladeshis—as New Delhi looks to strengthen diplomatic ties with Dhaka.

A delegation of six press freedom organisations concluded a three-day mission to Croatia by calling on the country’s political leaders to guarantee the independence of the public broadcaster HRT as well as of the national electronic media regulator. Members of the delegation said the next Croatian government should act swiftly to reform the current law governing HRT, which does not provide sufficient safeguards against undue political influence over the broadcaster’s operations and output. 

China will tighten restrictions on foreign and "foreign-inspired" television programs, its broadcast regulator said, in a bid to boost production of domestic shows that promote Chinese patriotism and traditions.

China's media is increasingly broadcast around the world, yet the Asian country's state-controlled media is still regarded as lacking credibility compared to other international news organizations. [...] China expanded its media, Zhang adds, to improve its negative image propagated by the Western media.

Cuban programming is coming to U.S. airwaves thanks to DISH, the Colorado-based provider with 13.9 million TV subscribers. The company will launch a new channel on Thursday called CUBAMAX TV, which will carry entertainment programming created in Cuba featuring some of the island's most famous celebrities. The channel will not feature any political or news programming, but instead will focus on comedies, children's programming, music videos and telenovelas.

Surprisingly, some of these leaders, particularly in Russia and China, have been wielding a sophisticated and deceptive soft power beyond their borders that is proving more enduring and effective than in the past. Their tactics are asymmetrical and subversive, using deception and disinformation, not easily confronted.