international image

For their 2016 Best Countries report, Reibstein and his associates surveyed 16,200 business experts and ‘informed elites’ around the world and divided their findings into nine sub-rankings like adventure, quality of life, open for business, heritage, and cultural influence. India came in at No. 22 among 60 nations. 

The World Forum on Sport and Culture will be held in Kyoto and Tokyo from Wednesday to Saturday to discuss and exchange information about the international contributions of sport, culture and the economy. [...] We need to show international society that there are women in Japan with credibility and a strong voice in each of their fields. 

“Travel Book. Kazakhstan,” a unique art project containing 700 of the most interesting facts about the country, was presented as a joint project Sept. 8 by the Foundation of the First President of Kazakhstan – the Leader of the Nation and Green Penguin Agency. Mass sales of the first book about Kazakhstan published in edutainment format will start this month.

Launched in 2009 by the Ministry of Foreign Affairs, the program seeks to enhance local youths’ international perspective and encourages them to explore the world and cultivate relationships. One-hundred university students took part in this year’s edition, themed “Dynamic Youth, Friendly Taiwan,” and completed six weeks of training before making three-week visits to 17 cities in 16 countries.

Beyond the act and acting - technical, aesthetic and cinematographic crescendos, Queen of Katwe presents opportunities and suggests ideas that the country can tap into to develop a robust creative industry, rebrand the national image, diversify opportunities for citizenry, and inspire new talent in different fields of the economy.

Having fallen in love with Luxembourg 15 years ago, Pahlson-Moller stated how she found it difficult to explain where she comes from to those who ask from outside Luxembourg. This was precisely the reason for the strategy launched by the government in 2013 [...] three values emerged on which Luxembourgers and foreign residents agree. Luxembourg should be identified as “open, dynamic and reliable.” 

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

The Public Diplomacy Council of Catalonia (Diplocat) has been invited by the National Council for Human Rights, to monitor the parliamentary elections [...] The general secretary of Diplocat, Albert Royo, stressed that this mission "makes Catalonia visible as an international committed, serious and responsible actor, in a natural space of action as is the Mediterranean area".