Essentially, from the moment he took office — from the Davos glitziest in January, to this month’s whirlwind trip to China — the prime minister has cannily seized on his international star appeal to try to create commercial benefit for the Canadian economy. And the right people are noticing [...] The challenge is how to build this opportunity. Our prime minister can and should be the door opener. 

An inaugural University Dialogue on Nation Branding will be held by Brand South Africa at the University of Pretoria on Wednesday 5 October 2016 from 8am-8pm. It will assess the theoretical discourse around the discipline of nation branding in order to enable South Africa to evaluate how the current efforts to build a cohesive nation brand can be strengthened. 

In Russia, opinion polls are as important as, or possibly more so than, in democracies. [...] These opinion polls, in turn, reflect the information bubble created by the Russian government. For example, a survey conducted by the Russian Public Opinion Centerin 2014 found 80 percent of Russians supported Russia going to war to ensure that Crimea became part of Russia instead of Ukraine."

There is a need for African governments and industry to explore innovative financing schemes alongside enactment of robust policies to spur the growth of the cinema and audio visual industry, [...] Speaking at a media roundtable ahead of the Africa Film Festival to be held in Nairobi from October 12 to 16, the officials said a vibrant creative industry will boost the continent's soft power and economic growth.

The Kyrgyz Republic is home to the pearl of Central Asia – Lake Issyk-Kul, a government protected biosphere reserve and recognised by UNESCO as the second-largest high mountain lake in the world. [...] Cholpon-Ata, a city in the heart of this region, is host to the Second World Nomad Games. Around 10,000 people were present at its spectacular opening ceremony. 

In a day and age when the application of armed forces to resolve disputes between countries becomes less probable, the concept of "soft power" takes on a life of its own. Amongst the tools of political influence, the role of cinema as a soft power cannot be undermined. Bollywood’s ability to shape narratives in the course of diplomacy gives soft power a whole new connotation and also redefines "the best propaganda is not propaganda" dictum.

For twenty years, I have been researching and writing about Taiwan’s external communications – it’s propaganda, public diplomacy, cultural relations, and what is now called “soft power”. I remain committed to understanding how a state [...] can use external communications to project globally its values and ambitions, and thereby further its political and diplomatic agenda.

The two day (1-2 September) international conclave is attended by many distinguished scholars and participants from 70 nations. This year's theme will be 'Soft Power and Its Influence on Global Issues'. Secretary to the Ministry of Defence Eng. Karunasena Hettiarachchi delivered the key note speech while the Commander of the Army Lieutenant General Crishanthe De Silva delivered the introductory speech.