In discourses about elements of soft power of Pakistan, the role of the corporate sector is often omitted. Soft power is usually thought to mean culture, arts, fashion, foods, media, sports, film industry, education, and tourism. Economic growth is often termed as hard power alongside military prowess, yet in fact economic status is a significant determinant and reflection of soft power. 

As acting president Michel Temer has highlighted, a key goal is to present a vision to the world of a modern, vibrant democracy and stable emerging market that is a prime destination for future investment and tourism. Former president Luiz Inacio Lula da Silva has also asserted that, with billions watching, Brazil has a first-class opportunity to show it “can be a great country” after a troubled time.

In the nine short months that the Trudeau government has been in office, there has been a significant shift in the tone and frequency of Canada’s international development commitments. Marie-Claude Bibeau, the Minister of International Development is not afraid of doing things differently, a reason why we’re once again being recognized as a leader on international assistance and humanitarian issues.

Ethiopia’s untapped tourism potential is shifting the gear to new initiative to increase number of visitors with its brand new promotion logo “Land of Origin.” The government emphasizes on the need for a tourism sector which is both environmentally friendly and economically viable to generate sustainable revenue supporting the country mission to become middle income country in the coming decade.

On his last day in Downing Street, David Cameron said one of his proudest achievements was to honour the commitment to spend 0.7% of gross national income on international aid. It was partly an attempt to stake out his legacy and partly a pitch to his successor, Theresa May, to stick to, what remains, a Conservative manifesto pledge.

Summer solstice fire festivals in the Pyrenees. Korean tightrope-walking. Solving math equations on a traditional Chinese abacus… and the Mediterranean diet? The olive-oil-abundant way of eating may seem like an outlier here, but all these things share one common attribute: They’re recognized by UNESCO as cultural treasures worth preserving for future generations.

The United Nations’ adoption in 2014 of an International Yoga Day was remarkable for many reasons. [...] No International Day resolution has been co-sponsored by so many countries or has been passed in such a short timeframe. It was definitely a remarkable achievement for Indian diplomacy. It has also been hailed as a demonstration of India’s soft power.

Is Pokémon Go a game changer for the Japanese economy? Is it a sign that Silicon Valley-style innovation is reinvigorating corporate Japan’s notoriously insular management? Might this be the first big success story for Prime Minister Shinzo Abe’s “Cool Japan” initiative, a key element in the structural reforms promised but so far undelivered by Abenomics?