The strongest defense of JET comes from those who view it as a diplomatic soft-power tool. MOFA officials agreed to support JET because they believed participants would increase their understanding of Japanese society and return home sympathetic toward Japan. [...] “the JET Programme has been wildly successful as a public diplomacy effort for Japan.” Calling it a “vital diplomatic tool."
Marcello Dantas, a renowned Brazilian curator celebrated not only for producing exhibitions, but also involved in filmmaking and opera production, talks about Japan House Sao Paulo and his plans as its director of programming and chief curator. [...] Japan House is a place to inspire people with the contemporary ideas that Japan has developed. Those ideas can be artistic, design-focused, architectural, technological, environmental, social, political or traditional.
Bollywood’s global popularity and the ‘Cool Japan’ initiative are highlighted in this week’s roundup.
Much has been made of Japan’s recent turn away from pacifism and growing military muscle, but Tokyo is also extending its global reach in more subtle ways. Japan is especially serious about increasing its soft power, the ability to win over global partners with cultural and diplomatic affinity rather than coercion and sheer heft.
This week’s PD News roundup looks at the connections that can be forged through cultural exchange.
Japan should be patting itself on the back after this soft-power success. In particular, “Your Name.” [...] “Your Name.” wasn’t aimed at a global audience — in fact, those involved with it didn’t even realize how big it would be domestically — but still had a universal theme.
Minister of Culture and Information Adel Al-Toraifi opened the first Japanese full orchestra concert in Saudi Arabia on Thursday night here at King Fahad Cultural Center. The concert was organized as part of a Saudi-Japan music exchange program, under the patronage of the Saudi Ministry of Culture and Information and the Embassy of Japan.
The league, launched by India's ambassador to Japan Sujan Chinoy in the presence of Sri Sri Ravi Shankar, will be headed by Hakubun Shimomura, former minister for education, culture, sports, and science and technology [...] Chinoy said that the establishment of the league comes at an opportune moment. "India and Japan have a special strategic and global partnership based on our shared values of democracy, rule of law, tolerance and transparency..." he said.