Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.
The growing popularity of V-pop makes it an emerging tool for Vietnam to diversify its public diplomacy strategy.
A discussion of how we can borrow businesses’ ‘space creator’ strategy to advance public diplomacy in a multiverse era.
The impact of celebrity diplomacy on global youth audiences deserves more academic attention, writes researcher Martin Kwan.
The ARMY fandom of BTS shows that networks of people make possibilities exponential both in the digital world and the real world.
What happened to me in the first two weeks of 2017? I became a novice K-pop fan. But seriously, what’s so unusual about that? Are there not millions of K-pop fans too? Yes, that would be true, until I tell you my age. K-pop bands target teenagers, not grown-ups and certainly not people who are almost senior citizens like me. But wait, I also became a novice fan of Korean drama shows.
Indians — especially the youth — are learning Korean, eating kimchi and travelling to Seoul to sample the life shown on their favourite TV dramas, and films [...] Over the last decade, K-pop and K-dramas, as well as their movies, have unleashed a tsunami of growth and popularity in India, and the numbers of avid fans continue to grow exponentially.
The South Korean Ministry of Culture, Sports and Tourism is teaming up with the Korea Foundation for International Culture Exchange (KOFICE) to provide Myanmar with free Korean television content. [...] they are meant to foster a positive view of South Korea–and maybe even spark demand for Korean products.