An exhibition to introduce South Korea to the world to increase its national brand awareness will be held in Seoul later this month. The non-governmental organization Voluntary Agency Network of Korea (VANK) and Yonhap News Agency will cohost the "National Brand (UP) Exhibition" at the National Museum of Korea in Yongsan, Seoul from Feb. 23-28.

Concerns over the economy, fears about refugees and stories on housing - it seems many are skeptical about press coverage in the UK with the British media regarded as the most "right-wing" and "biased" in Europe, according to a new poll.

The broadcast of video footage prepared by extremist groups is on the increase. Every gruesome act is accompanied by a video tape or posting online describing those who carried it out and explaining why. What most social scientists and media analysts are asking is, to whom is the message directed?

President Recep Tayyip Erdoğan's recent visit to three Latin American countries - Peru, Ecuador and Chile - is a continuation of an earlier focus on the region that started in February last year with visits to Cuba, Colombia and Mexico. It is no coincidence that Turkish TV dramas entered the Latin American market almost exactly at the same time.

Much attention has recently been directed to the measurement of media impact. In public diplomacy, the need to assess impact is readily apparent. Public diplomacy is a persuasive activity. Stakeholders want to know if the effort was able to “move the needle.” 

Everybody wants to be in the film business, it seems. Web retailer Amazon makes shows. Netflix used to only deliver content, but now makes its own series. One of the first things e-commerce giant Alibaba did after going public was to set up a film division. The reason for the rush is, in a word, branding.