The prominent network has been seen as a foreign policy tool during Qatar’s attempts to play an influential role in the region. But many say Sheikh Tamim bin Hamad Al Thani has pursued a quieter approach to diplomacy since becoming Emir.

Google’s video giant has become not just the Web's biggest petri dish for the funny, weird and astronomically popular. With its 1 billion viewers and cultural omnipresence, it now offers campaigns a breadth no hometown TV network can match.

Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

Facebook's co-founder and CEO Mark Zuckerberg met China's propaganda tsar Liu Yunshan in Beijing on Saturday (March 19) as part of a charm offensive in one of the few markets where the social network cannot be accessed. The rare meeting [...] suggests warming relations between Facebook and the Chinese government, even as Beijing steps up censorship of and control over the Internet.

The South Korean Ministry of Culture, Sports and Tourism is teaming up with the Korea Foundation for International Culture Exchange (KOFICE) to provide Myanmar with free Korean television content. [...] they are meant to foster a positive view of South Korea–and maybe even spark demand for Korean products.

Russia’s combination of traditional public diplomacy and messaging through media organizations like Russia Today (RT) and Sputnik with disinformation and internet trolls is also important. Moreover, in nearby regions, Russia’s domestic media can serve as a powerful instrument in socializing foreign compatriots into a wider Russian cultural world.