The country's unique approach to public diplomacy innovation provides valuable lessons for other nations, say Jan Melissen and Hwajung Kim.
Korea faces distinct political, cultural, and technological challenges to reach its full potential.
The professors come from different backgrounds and academic specialities [...] Now they are volunteering their time and experience to help MOFA develop new ideas and improve existing outreach efforts and programs. By bringing a fresh perspective, combined with extensive personal experience in Korea, we hope to get constructive criticism and new ideas to improve our work — strengthening Korea’s image and helping to attract more interest abroad in learning about Korea as a country, along with its rich culture, language and heritage.
MOFA will follow up with a wide range of activities next year, such as sending performance groups on cultural diplomacy tours throughout the region, according to the director-general.