The 9/11 Commission charged by the U.S. Congress and president with investigating the “facts and circumstances relating to the terrorist attacks of September 11, 2001” and making recommendations for “how [to] avoid such tragedy” in the future had little to say about failures related to the nation’s diplomatic preparedness to combat ideological threats. In fact, the Commission’s conclusions about pre-9/11 diplomacy were summed up in its final report in one sentence:“The diplomatic efforts of the Department of State were largely ineffective.”

“International travel is vital to the United States, as it provides important opportunities to improve economic competitiveness, strengthen national security and advance public diplomacy...India is a dynamic, burgeoning travel market, and we look forward to continuing to build relationships.."

Officials said they would spend $4.7 million to boost tourism on the back of the Games and restore the Olympic host city’s tarnished image. Culture, media and sport secretary Jeremy Hunt says the publicity campaign aims to “set the record straight” and show the world that the riots do not “stand for what the U.K. is all about.”

Taiwan's soft power in the cultural and creative industry was the highlight of the presentation. A magic balloon man impressed the audience by quickly twisting balloons into a kangaroo, the icon of the outback, Taipei 101, the world's tallest green building in Taipei, an American cartoon character.

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets...

Sport is a gigantic and powerful medium for the international spread of information, reputations and relationships that are the essence of public diplomacy. The money spent world-wide on sport dwarfs what any government spends on public diplomacy. The size of the global audiences for sport and the audience’s level of interest exceed those of any other subject matter, including political news and the movies. The nature of sport—in its human striving for excellence and in its competition, its winners and losers—carries its own messages.

"Hallyu, into the future with the world." This is the theme for the 2011 Korea Nation Branding Convention, which aims to reinforce how the Korean Wave, or Hallyu, connects with the world and how to share a better vision for Korea's future.