Sport is a gigantic and powerful medium for the international spread of information, reputations and relationships that are the essence of public diplomacy. The money spent world-wide on sport dwarfs what any government spends on public diplomacy. The size of the global audiences for sport and the audience’s level of interest exceed those of any other subject matter, including political news and the movies. The nature of sport—in its human striving for excellence and in its competition, its winners and losers—carries its own messages.

"Hallyu, into the future with the world." This is the theme for the 2011 Korea Nation Branding Convention, which aims to reinforce how the Korean Wave, or Hallyu, connects with the world and how to share a better vision for Korea's future.

While government officials have been rushing to relate achievements of various sectors with “improving Korea’s image globally,” many citizens still remain unsure of just where the sources of nation branding come from or what the term even means. The Presidential Council on Nation Branding (PCNB) is hoping to enlighten citizens on this issue through the “Korea Nation Branding Convention 2011”.

As the pro-democracy rebels expand their control over Tripoli, they will need to forge a new Libyan identity – one not based on the empty nationalism of Pan-Arabism, common geography, shared history, or even Islam. No, to avoid this North African nation splintering along tribal lines or to prevent another dictator, Libyans must reimagine themselves as citizens.

While stereotypes of Colombia remain stuck in the 1990s, that country has moved on. The northern coastal city of Cartagena, long a vacation spot for Colombians, has blossomed over the last five years into a major culinary and cultural destination. Many of its best restaurants have opened in just the past two years, some by chefs fleeing economic collapse in the so-called First World.

The Takshashila Institution, in collaboration with the Public Diplomacy Division of the Ministry of External Affairs (MEA) and Hewlett-Packard have announced the launch of "India Impressions", an online international photography competition, to capture perspectives of an emerging India by engaging the photographer community. The competition will be conducted on Flickr, a popular photo sharing platform.

A well-defined and accurate national identity is, in many ways, a defined national strategy and as the world's focus has shifted for a moment toward its own economic woes and unrest, South Sudan and nations around the globe in a similarly early or developing stage, will need to muster as much internal strength, of character and otherwise, that they possibly can.