Tokyo's announcement over the weekend that it will bid for the 2020 Olympics is intended to show the world it can recover and stage a successful Games after the devastation caused by the March 11 earthquake and tsunami.

Like the economy itself—though less noticed abroad—Italy’s ancient monuments and cultural heritage are crumbling. At stake is not just sentimental attachment to national monuments. Italy draws more than 45 million visitors every year, making tourism the country’s primary industry. Italy, as a brand, doesn’t just denote quality and beauty, but translates into euros.

Cultural relations work really looks different if you make the connection with the role of nationalism in European politics in the period after 1850. The theory and practice of nationalism places language and culture at the heart of what makes the nation. It was the rise of nationalism that corroded multinational empires and consolidated national states in Europe.

And yet, Mexico's economy is growing, tourism is rebounding... and the middle class is continuing to expand. So the key question going into 2012 is: Can anyone put back together Mexico's broken image, both on the world stage and at home?

Initiated by the International Marketing Council (IMC) of South Africa and taking place in each of the nine provinces, the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

This was the latest in the U.S. ambassador’s activities in line with a “public diplomacy” mission and experts here claim that this is the direction that Korean diplomats should follow to help bolster the country’s diplomatic clout.

Part of Israel's strategy is an attempt to decouple our relations with other countries from our conflict with the Palestinians. Israel is signing agreements for academic exchanges and joint research with many nations, and has been accepted as a new member of CERN, the OECD of the scientific world.

Britain’s royals are – for now – here to stay. It is difficult to imagine London without Buckingham Palace, Trooping the Colours, the uniformed sentries, and all the pageantry that attends the royal family. Prince William and his bride, Kate, are without much of the baggage that attends some other members of the reigning court. Perhaps they may add luster to a crown that has become a little tarnished.