nation branding

A rising power with a vibrant, free economy and a U.S. ally that aspires to join the European Union, Turkey is held up as an example of marrying Islam and democracy and has been an oasis of stability in a region convulsed by "Arab Spring" uprisings.

But why is branding important for countries in the first place? To quote Anholt, “In this era of globalization, people take decisions every day as to where to go on vacations, what music to listen to, what books to read. This impacts the future of countries. In such a situation the country’s reputation is very important.

During the Cold War, the Eurovision Song Contest, like NATO and drum machines, was a strictly Western affair. The made-for-television fiesta featured international competition and a fireworks-laden final round. It drew tens of millions of viewers in Britain, France, West Germany, and Scandinavia...

CPD Assistant Director for Research and Publications, Naomi Leight, participated on a panel, organized by BINA LA, to discuss the impact of film and culture in Israel’s public diplomacy strategy.

A conference on public diplomacy has heard that Australia needs to do more to promote an international image that moves beyond narrow stereotypes. Opposition senator Russell Trood says the Department of Foreign Affairs lacks a coherent strategy to influence how Australia's seen by the rest of the world.

Australia will launch a new initiative to attract more visitors from China, as tourists from the U.S. and Japan stay put in the face of uncertain economies and the strong Aussie dollar. The campaign will focus on collecting research on China's emerging middle class and its main cities.

To find a nation’s identity, look no further than its historical relics and cultural heritage. For 50 years, Korea’s Cultural Heritage Administration (CHA) has preserved and maintained the country’s cultural remains. And at the core of the foundation was Jung Jae-hoon, a pioneering director who witnessed some of Korea’s most important cultural discoveries.

Australia's image and influence in the world depends on the quality of its international strategic thinking, foreign policy making and actions. The dumbing down of democracy is having a detrimental impact on the quality of Australia's foreign policies.

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