Nations are brands because people perceive them as brands. Few Ghanaians have time to learn what most countries are really like, so we navigate through the complexity of the modern world armed with a few simple clichés about places. The writer wants to know: What about Ghana? What are we going to use as a brand to attract people from outside Ghana?

It's becoming an area of spirited debate in government and financial circles - what is and isn't a BRIC country and how should they be classified? As the emerging world forges ahead and western economies hesitatingly recover from the financial crisis the call for inclusion in the BRIC block becomes louder.

IF you thought that the East Japan earthquake and tsunami would shake the cute off this country's young hipsters, think again. Harajuku, Tokyo's mecca for youth culture and fashion, is as cute and colorful as ever. That's the message of the Mighty Harajuku Project, started by Sebastian Masuda three days after the disaster.

A rising power with a vibrant, free economy and a U.S. ally that aspires to join the European Union, Turkey is held up as an example of marrying Islam and democracy and has been an oasis of stability in a region convulsed by "Arab Spring" uprisings.

But why is branding important for countries in the first place? To quote Anholt, “In this era of globalization, people take decisions every day as to where to go on vacations, what music to listen to, what books to read. This impacts the future of countries. In such a situation the country’s reputation is very important.

During the Cold War, the Eurovision Song Contest, like NATO and drum machines, was a strictly Western affair. The made-for-television fiesta featured international competition and a fireworks-laden final round. It drew tens of millions of viewers in Britain, France, West Germany, and Scandinavia...

CPD Assistant Director for Research and Publications, Naomi Leight, participated on a panel, organized by BINA LA, to discuss the impact of film and culture in Israel’s public diplomacy strategy.

A conference on public diplomacy has heard that Australia needs to do more to promote an international image that moves beyond narrow stereotypes. Opposition senator Russell Trood says the Department of Foreign Affairs lacks a coherent strategy to influence how Australia's seen by the rest of the world.