nation branding
South Africa has been awarded the title of most valuable nation brand on the continent, with its recent inclusion in the BRICS grouping and successful hosting of the 2010 Fifa World Cup contributing to strong positive perceptions both locally and abroad.
Konza hopes to offer the best location to do business in Africa and one of the most sought after international commercial investment opportunities...It is part of a wider scheme to position Kenya as the region’s technology hub, using the development to entice more companies to set up base in the country.
It must have seemed like a good idea at the time: greet visitors to the New Zealand capital with a giant white "Wellywood" sign celebrating the country's booming film industry. The fact it was a rip-off of the famous "Hollywood" sign has infuriated residents, who have denounced it as lame and tacky.
Africa's attractiveness as a place to invest is growing, according to a survey about business across the continent. But it's not all good news for African business. The survey shows that Africa is seen as an attractive investment primarily by Africans and then by emerging markets -- but less so by developed countries.
A group of senior officials and executives from Abu Dhabi are in town to learn from Korea’s past in fostering rapid industrial growth. Their visit is the second of its kind as part of the Abu Dhabi Senior Officials Learning Journey to Korea program. The first group of officials visited last month.
Mr. Khanna argues that in a time of rising state capitalism in many places, corporate diplomacy is national diplomacy too. Research in Motion's security approach in India and Bombardier's China policies, like it or not, are Canadian policies.
Many around the world see Africa as a monolith and through the prism of media and film which paint a decidedly negative picture. Google images of Rwanda show stark photos of starving orphaned children, mass slaughter and extreme deprivation.
The invitation, sent from an official Tel Aviv University email account, invites recipients who may be interested... to attend a meeting about a new Israeli student initiative... “which aspires to act for the good of the branding and public diplomacy of Israel on university campuses abroad, which are strongholds of anti-Israeli actions.”