nation branding

Africa's attractiveness as a place to invest is growing, according to a survey about business across the continent. But it's not all good news for African business. The survey shows that Africa is seen as an attractive investment primarily by Africans and then by emerging markets -- but less so by developed countries.

A group of senior officials and executives from Abu Dhabi are in town to learn from Korea’s past in fostering rapid industrial growth. Their visit is the second of its kind as part of the Abu Dhabi Senior Officials Learning Journey to Korea program. The first group of officials visited last month.

Mr. Khanna argues that in a time of rising state capitalism in many places, corporate diplomacy is national diplomacy too. Research in Motion's security approach in India and Bombardier's China policies, like it or not, are Canadian policies.

May 19, 2011

Many around the world see Africa as a monolith and through the prism of media and film which paint a decidedly negative picture. Google images of Rwanda show stark photos of starving orphaned children, mass slaughter and extreme deprivation.

The invitation, sent from an official Tel Aviv University email account, invites recipients who may be interested... to attend a meeting about a new Israeli student initiative... “which aspires to act for the good of the branding and public diplomacy of Israel on university campuses abroad, which are strongholds of anti-Israeli actions.”

The most frequent description of any visit to Singapore has long been 'nice but slightly dull', and for the Singapore Tourist Board this verdict is as stinging as six of the best. Now, like a student who has spent too long revising and heeding authority, Singapore seems to have decided to cut loose.

Presence Switzerland has issued a £100,000 brief for an agency to increase the country's visibility to numerous audiences. The successful agency will also be asked to focus attention on the House of Switzerland, the country's official guesthouse.

Some tourist destinations thrown into the media glare by political turmoil or natural disasters are starting to incorporate these events into their marketing campaigns. Take, for instance, Chile's re-branded campaign slogan ‘Chile is good for you’.

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