nation branding

Apart from the Embassy in Hanoi, in Vietnam, Canada has been represented by the Consulate General in Ho Chi Minh City since 1997. In light of the economic crisis facing the world, Public Affairs efforts have suffered significant budget cuts in most countries’ diplomatic offices, and Canada is no exception.

What do Israel and Syria have in common? Not much, but both have ministries of hasbara. No such thing exists in the West. No such thing exists in democracies.

“We have been doing well on the development front,” the official, Zhao Qizheng, former head of the State Council Information Office, was quoted by China Daily as saying. “Now we need to talk better, to make our messages clearer to the world.”

This sprawl of 20 million people has been dubbed the “monstruo” and slandered as an urban disaster for its chaotic slums, murderous gridlock and mountain smog. But less touted is how La Capital is a paradise for bohemian Americans and Europeans, hub of fashion designers and driving force of Latin American youth culture

The "National Industrial Image," which consists of one country's exporting companies, exporting commodities, their qualities and after-sales services, should never be neglected in the name of chasing the "National Image."

Israel’s Defense Minister Ehud Barak has warned that the country could face a “diplomatic tsunami” later this year. He was referring to an effort by the Palestinians to win recognition from the United Nations as an independent state.

CPD Director Philip Seib and Nicholas Cull, CPD University Fellow and Director of USC Master of Public Diplomacy program, were quoted discussing Israel’s need to project a more cooperative image in future public diplomacy efforts.

Imagine you are a rising global superpower of 1.3bn people. You have spent three decades ramping up a $5 trillion economy and upgrading your infrastructure. Now you are reopening your national museum—where you tell your story to your citizens and visitors...

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