Imagine you are a rising global superpower of 1.3bn people. You have spent three decades ramping up a $5 trillion economy and upgrading your infrastructure. Now you are reopening your national museum—where you tell your story to your citizens and visitors...

At our last week’s discussion on nation branding we asked a question: “What do we tell the world about Latvia with love and pride?” And it was worth listening to the answers. Why?

The most successful nation-branding campaigns are not built on colorful logos or fancy slogans, but on effective showcasing of societal changes and successful projection of the emergent reality.

Turkey spends millions of dollars every year promoting its image as a bridge between the East and the West, but a top expert in “nation branding” says it’s not about communication or promotion, but concrete policies.

The Korea Furniture Museum, which hosted luncheon for spouses of G20 leaders during the G20 Seoul Summit in November, launched an academic program on Tuesday for spouses of foreign ambassadors to Korea and expat CEOs to help them discover traditional Korean heritage.

If the heart of foreign policy is its vision then a cardiogram of South Africa's post-apartheid foreign policy would start with some fairly lively scratches: Nelson Mandela's lofty but somewhat naive vision of external relations...

A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report, commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, gave a clear and concise look at China's current rebranding strategies.