nation branding
This sprawl of 20 million people has been dubbed the “monstruo” and slandered as an urban disaster for its chaotic slums, murderous gridlock and mountain smog. But less touted is how La Capital is a paradise for bohemian Americans and Europeans, hub of fashion designers and driving force of Latin American youth culture
The "National Industrial Image," which consists of one country's exporting companies, exporting commodities, their qualities and after-sales services, should never be neglected in the name of chasing the "National Image."
Israel’s Defense Minister Ehud Barak has warned that the country could face a “diplomatic tsunami” later this year. He was referring to an effort by the Palestinians to win recognition from the United Nations as an independent state.
CPD Director Philip Seib and Nicholas Cull, CPD University Fellow and Director of USC Master of Public Diplomacy program, were quoted discussing Israel’s need to project a more cooperative image in future public diplomacy efforts.
Imagine you are a rising global superpower of 1.3bn people. You have spent three decades ramping up a $5 trillion economy and upgrading your infrastructure. Now you are reopening your national museum—where you tell your story to your citizens and visitors...
At our last week’s discussion on nation branding we asked a question: “What do we tell the world about Latvia with love and pride?” And it was worth listening to the answers. Why?
The most successful nation-branding campaigns are not built on colorful logos or fancy slogans, but on effective showcasing of societal changes and successful projection of the emergent reality.
Turkey spends millions of dollars every year promoting its image as a bridge between the East and the West, but a top expert in “nation branding” says it’s not about communication or promotion, but concrete policies.