Turkey spends millions of dollars every year promoting its image as a bridge between the East and the West, but a top expert in “nation branding” says it’s not about communication or promotion, but concrete policies.

The Korea Furniture Museum, which hosted luncheon for spouses of G20 leaders during the G20 Seoul Summit in November, launched an academic program on Tuesday for spouses of foreign ambassadors to Korea and expat CEOs to help them discover traditional Korean heritage.

If the heart of foreign policy is its vision then a cardiogram of South Africa's post-apartheid foreign policy would start with some fairly lively scratches: Nelson Mandela's lofty but somewhat naive vision of external relations...

A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report, commissioned by Senator Richard Lugar (R-IN), the Ranking Member of the Committee, gave a clear and concise look at China's current rebranding strategies.

The basis for a majority of city websites is to disburse information to citizens in a timely matter. Though information distribution is the foundation behind implementing a city website, the design can in some cases, have as much impact as the information itself.

Products are effective ambassadors for many countries. For Germany, other than soccer, cars and beer are top envoys. The “Swiss” army knife is known worldwide...Though those attributes also reflect stereotypes, they help states to create positive associations with them. The examples show how closely linked economic diplomacy, public diplomacy, nation and place branding are.

But can Israel implement an effective public diplomacy and harness “soft power” with the citizenry of its neighborhood? The answer must be yes; but Israeli public diplomacy strategy and analysis over the past decade provide little guidance for outreach to Arab publics.