nation branding
The basis for a majority of city websites is to disburse information to citizens in a timely matter. Though information distribution is the foundation behind implementing a city website, the design can in some cases, have as much impact as the information itself.
Products are effective ambassadors for many countries. For Germany, other than soccer, cars and beer are top envoys. The “Swiss” army knife is known worldwide...Though those attributes also reflect stereotypes, they help states to create positive associations with them. The examples show how closely linked economic diplomacy, public diplomacy, nation and place branding are.
“Mucize Kuruyemiş Fındık Diyarı Türkiye” –“The Miracle Hazelnut comes from Turkey” shines in bold red letters on small packages of nuts. The flight attendant on this Turkish Airways flight TK0829 to Istanbul hands out another round of snacks. The white crescent moon and star decorate all treats. Later on, I learn that Turkey is a leader in hazelnut production, earning about 825.9 million U.S. Dollars from exports. As mentioned in historical documents, the hazelnut has grown for 2300 years on the Black Sea coast in the north of Turkey.
But can Israel implement an effective public diplomacy and harness “soft power” with the citizenry of its neighborhood? The answer must be yes; but Israeli public diplomacy strategy and analysis over the past decade provide little guidance for outreach to Arab publics.
As oppressive Arab regimes totter and topple under the pressure of democratization movements, Israel needs to engage directly with the region’s increasingly politically empowered peoples. But can Israel implement an effective public diplomacy and harness “soft power” with the citizenry of its neighborhood? The answer must be yes; but Israeli public diplomacy strategy and analysis over the past decade provide little guidance for outreach to Arab publics.
"India's rejuvenation, re-emergence and rise have a message for the whole world. India symbolises the freedom of human freedom," Singh said in his address in New Delhi on the 80th birthday celebrations of noted scholar and veteran Congressman Karan Singh.
JAKARTA, Indonesia — On the third floor of a shopping mall here, around the corner from a Gap Kids and a Wedgwood china outlet, a new tenant is busily promoting what is perhaps the world’s biggest brand: America.